Gill Sans Nova Light
Headlines, quotes, accents
A light, airy character for modern insulation concepts.
The Brand
Warmth. Efficiency. Trust.
Our insulation technology stands for more than energy savings, it creates sustainable indoor comfort. We combine skilled craftsmanship, modern technology and responsible action.
Design Language & Tone
Clear & competent, easy to understand, solution focused and free from unnecessary technical jargon.
Modern & reliable, in its visual appearance as well as its language. Our communication makes the brand visible, tangible and unmistakable.
The Logo
Sun, snowflake, roof, intelligent insulation for every climate.
The logo combines the central elements of thermal protection and energy efficiency in a clear, geometric design language. A stylised roof represents protection and comfort, the essence of our value proposition.
The sun stands for warmth and energy, the snowflake for cold and insulation. Both elements are deliberately balanced geometrically, representing the interplay of summer and winter insulation.
Incorrect applications
- Do not rotate the logo.
- Do not distort the logo.
- Use the logo only in the defined colours.
- Do not apply graphic effects.
- Do not remove any logo elements.
- Do not alter the logo elements.
- Do not crop the logo.
- Do not combine the logo with other typographic elements.
- Do not connect the logo directly to other design elements.
The Claim
RE-THINK INSULATION, the mindset behind the brand.
The claim expresses our ambition to rethink insulation. It is set in Gill Sans Nova Bold Italic and uppercase, preferably in white on turquoise.
The Roof Element
One symbol, used with flexibility.
The roof can be used flexibly in print and digital media, icons, patterns and backgrounds. It may be scaled proportionally, but must not be distorted or treated with unauthorised effects.
Typography
Gill Sans Nova
Typography Aesthetics
The visual identity of ThermoWhite® is based on the clear, timeless elegance of the Gill Sans Nova type family. As our primary corporate typeface, it communicates trust, precision and quality craftsmanship.
Gill Sans Nova Regular
Body copy, core content
Clearly legible, competence without clutter.
Gill Sans Nova Bold Italic
Wordmark, claim
Re-Think Insulation
Applications: Wordmark, business stationery, presentations, marketing and advertising, consistently set in the defined type styles.
Colour Palette
Our colours, our values.
Warm Yellow
Symbolises warmth, light and quality of life. It represents what our work delivers: a comfortable indoor climate in every room.
- CMYK
- 0 · 22 · 99 · 0
- RGB
- 255 · 199 · 3
- HEX
- #FFC703
- Pantone
- 7548 C (Approximation)
Grey
Conveys stability, professionalism and expertise. As a balancing base colour, grey communicates confidence and trust.
- CMYK
- 0 · 0 · 0 · 60
- RGB
- 102 · 102 · 102
- HEX
- #666666
- Pantone
- Cool Gray 10 C (Approximation)
Turquoise
Stands for innovation, freshness and clarity. It represents our technological ambition and communicates lightness.
- CMYK
- 61 · 15 · 29 · 1
- RGB
- 101 · 163 · 163
- HEX
- #65A3A3
- Pantone
- 2233 C (Approximation)
Pantone Solid Coated, digital approximation. For colour critical print applications, always verify values in Pantone Connect and against the latest physical colour guide.
Image & Video Style · Key Visuals
Every product benefit gets its own symbol.
The key visuals translate product benefits into a reduced, recognisable visual language, built from EPS beads, the roof element and clear geometry.
01
Thermal insulation
Excellent thermal insulation and improved impact sound performance
02
Low water content
Low water content for fast drying
03
Seamless installation
Seamless installation with no thermal or acoustic bridges caused by board joints
04
No offcuts
No cutting of boards required, saving time and reducing waste
05
Vapour permeable structure
The vapour permeable structure enables subsequent drying
06
Automated
Fully automated, computer controlled machine technology
07
Installation
Fast, clean installation with minimal space requirements on site
08
Approval
CE marking and European approval for all products
09
Speed Up
With ThermoWhite® Speed Up, ready for covering after approx. 12 hours
10
Sustainable
Sustainable because it can be recycled again
11
Load bearing capacity
High load bearing capacity of the finished assembly
12
Quality control
In-house quality control and independent third party monitoring (BVFS, OFI, OIB)
Applications
The brand in use.
Online
The website, social media and email signatures follow the colour palette and typography, with the claim acting as a recurring brand signature on turquoise.
Workwear
The brand becomes visible, tangible and unmistakable on the construction site.
Business stationery
Business cards, letterhead and envelopes consistently carry the visual identity into everyday work.
Print materials
Folders and other print materials combine clear information with strong brand recognition.
TW Model & EPS Sphere
One visual world. Two modes of use.
Making the essential visible.
The TW model and EPS sphere reveal what is otherwise hidden within the building element: lightweight technology, precise insulation performance and a material in the circular economy. Whenever the model appears, the sphere is always its visual companion.
Circular economy scene
Insulation rethought.
The scene connects the TW model and EPS sphere with the stages of the material cycle, from EPS material and its use in floor construction through to recovery and reuse. The illuminated connecting lines make the recycling approach visible and establish it within the ThermoWhite® visual world.
Social Media
Clearly recognisable. Even at small sizes.
One identity for every profile.
A custom square profile image is available for social media channels. It combines the logo, roof element, claim and EPS particles into a compact, recognisable brand motif.